South African Beauty and Make-up Brand makes a stand for #BlackLivesMatter

My question is if only posting a black square is enough and whether SA Beauty and Make-up brands are willing to innovate under the economic slump created by the lockdown to further show their support? One would think that Beauty and Make-up brands which are based in Africa and who have a large following and customer base of women of colour would take a cause like #BlackLivesMatter seriously.